Proposal- a training programme for Wing Yip Dissertation

Proposal- a training programme for Wing Yip - Dissertation Example In terms of the classical Chinese concepts of family and business, Wing Yip strives to build long term relationships with its suppliers, its staff, its customers and tenants. Further long term goals are to ensure that the company’s passion – the supply of excellent food products – strengthens the awareness of Chinese food culture in Britain, to mirror the important role of food in Chinese history and society (Wing Yip*, 2011). At all four branches of Wing Yip, vacancies have been advertised for cashiers, shop floor assistants and store manager’s assistants (Wing Yip**, 2011). Toward the achievement of the long-term goals of Wing Yip, it is essential that the training provided for the existing staff – as they move into positions of leadership within the stores – and the newly employed staff – as they begin their association with the culture and traditions of Wing Yip – be trained and developed as individuals proud to be associate d with the company and its values. Service delivery must be refined and enhanced through training in best practice, already found in the organisation. Objectives To promote a common culture of service, innovation, pride in delivery and lifelong learning among Wing Yip employees To enable upward mobility toward leadership within the organization, in line with succession-planning strategies To promote the company culture of the classical Chinese approach to family and business, and the passion for food (Wing Yip*, 2011) among all employees To ensure appropriate skills and competencies according to job description among Wing Yip employees, hence promoting the empowerment of the individual Approach A dual approach will be maintained in the courses offered: Induction training for new employees, to familiarise new people with roles and responsibilities, the culture of the business, and with colleagues; development for existing employees to emphasise the employees’ potential to lear n new skills and develop more capabilities (The Times 100 website: Training and Development Theory, 2011). Adults learn best through goal-oriented instruction (Craig, 1987) and thus trainers will employ structures and methodologies with this in mind. The possibilities for advancement in the company and personal development will be emphasised throughout. Also the first and compulsory-for-all-course – Course A – will disseminate the company culture and promote the taking of personal responsibility as well as initiative and innovation, hence persuading the delegates that the company’s values are sound. The company’s objectives in presenting the training must be concisely and regularly reinforced throughout the training. Assumptions In order to improve the output and success of a business it has been claimed that an organization in which everyone shares the same vision and where they trust and value each other’s contribution develops a â€Å"high perf ormance culture† (The Times 100 website: Siemens Case Study, 2011). Further, allowing people to take responsibility and trusting in their abilities motivates them, and allied with a shared vision and goals, individuals feel that they are contributing in a worthwhile way to the business. They also then feel more empowered in their

How to enhance expatriate motivation and effectiveness within a Term Paper

How to enhance expatriate motivation and effectiveness within a cross-cultural organization - Term Paper Example ................. 4 1.4 Structure ...................................................................................................................5 2. Theory Review.......................................................................................................... 5 2.1 Work motivation ...................................................................................................... 5 2.1.1 Definition of motivation ........................................................................................ 6 2.1.2 Motivation theories............................................................................................... 6 2.3.1 Herzberg’s Two Factor Theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 2.3.1 Herzberg’s Two Factor Theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ..8 2.3.3 Hofstede’s Cultural Dimension Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 2.1.4 Limitation of motivation theory ........................................................................... 12 3. Case Analysis: Nokia in China †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 4. Discussion and Recommendation.......................................................................... 13 5. Conclusion ............................................................................................................... 14 References........................................ ... In the modern world, it is common to find people from different countries and cultures working in the same environment. It is important for these organisations to improve effectiveness so as to better their competitive advantage so as to cope with the mounting competition in the global market. Employees are always willing to realise their goals in the work place. Thereby motivation factors are a concern of the employees and the human resource management. This boils down to the questions on whether employees from different cultural organisations are motivated in different ways and how management can improve overall effectiveness in cross- cultural organisations (Becker, 2000:33). In point of fact, there could be many problems arising in these organisations such as communication difficulties and cultural differences which might negatively impact on the efficiency and cause major problems for the HR department. It is therefore important for the HR department to maintain a motivated work force. Even though, firms face related HRM problems, the duty for culturally diverse organisations is far more intricate than that of their single- culture equals. In order cross- cultural companies to develop a motivate work force it is important for organisations to have a developed understanding of motivation factors (Becker, 2000:35). It is of great importance for companies to find out how employees from different cultural settings react to similar motivating factors, as culture has been found to have a an intense impact on human behaviour (Matic, 2008:94). Recent studies have revealed that people want more than money from work. There are five important issues including the link between work and life, relationship between

Review Of The Ielts Speaking Task English Language Essay

Review Of The Ielts Speaking Task English Language Essay Currently, the most popular language assessment such as Cambridge certificate exam, IELTS (The International English Language Testing System), TOEFL (The Test of English as a Foreign Language ) and GRE (Graduate Record Examination ) are widely considered as a reliable means of assessing the language ability of test takers who need to study, work or immigrate where English is the language of communication. Take the IELTS exam for example, it is not only for the people who are ready to enter the university of instruction in English as the leading national education system designed for language testing, but also for testing English level of people who prepare to settle this countries. IELTS is one of the most widely used in various countries like study abroad: the United Kingdom, Australia, Canada, the United States, etc; Immigration: Australia, New Zealand and Canada. It is widely used large-scale ESL tests and played a pivotal role for peoples lives such as use for making critical dec isions about the candidates for their admission to university or immigration to foreign countries and so forth (Uysal, n.d.). It is owned by three partners which are the University of Cambridge ESOL Examinations, the British Council and IDP, Education Australia (Cambridge University, 2007). This language test involves four aspects: listening, speaking, reading and writing which can detection the test takers English proficiency as the applicants certification compliance. As for the test takers, the IELTS preparation course is to improve the process of English, most of Chinese people have the weak link are writing and speaking. Speaking is the very basic and more difficult skill to access. If the test takers want to grasp this skill, they should take more time and energy to accumulate in daily life. As a result, this report aims to analysis the IELTS speaking test, notice the assessment of speaking, and evaluate the limitation of the speaking test. There are some advantages of IELTS exam built on the history of English language testing and assessment over this several years. It established a good reputation, its rating is impartiality and credibility, and is widely used in language testing institutions in many countries. According to IELTS Organization website, IELTS test takers and the organizations are depend on the IELTS test results benefit from IELTS continuing investment in quality assurance, to make sure the test remains orderly and relevant ( IELTS Organization, n.d.). At the beginning, the English Language Testing Service (ELTS) made the first test appearance in 1980 when it substituted for the English Proficiency Test Battery (EPTB), a traditional largely multiple choice test battery which had been used by the British Council in its students from overseas recruitment and employment since the mid 1960s for the objective of international applicants to universities and colleges in the UK (IELTS Organization, n.d ) This n ew model test use an innovative format which can influence the changes in language learning and development of language testing and assessment. IELTS is traditional as a pencil and paper test, it different from TOEFL which is as a computer-based test, and the IELTS speaking test is used one to one interview method to assess. It focuses on the communication from the test takers and through their performance to assess them in academic contexts and the fluency of language use. According to the official data, during the 1980s the test numbers were quite low (4000 in 1981 rising to 10,000 by 1985), it obviously shows that there were difficulties with the administration of the test which relates to the test items and time taken to complete the test (IELTS Organization, n.d ). From 1989 IELTS test candidates took two non-sepcialised models, listening and speaking, and two specialized model which are reading and writing. The non-specialised models are focus on test general English and the s pecialised models are used to test language skills in particular areas. Further modifications to the IELTS test were implemented in April 1995 with keeping with the commitment of the Partners to development in applying linguistic, teaching practice and measurement. There are three aspects of change: the original models are replaced by an academic reading module and an academic writing module; the difference in terms of the context and content between the Academic and General Training Modules; to ensure fairness relating to the test takers during the test (IELTS Organization, n.d). Discussion: The IELTS speaking test: General background information IELTS is different from TOEFL test, and its candidates faced questions not already recorded good specifications, but to directly face to the examiners which belongs to one on one interview and take between 11 and 15 minutes.. This is why the IELTS is more and more recognized by many people. IELTS consist of two major types which according to whether a candidate takes the academic or General Training version of the test. This speaking module assesses whether candidates can communicate effectively in English speaking. IELTS oral test is a system with a pattern, and the scoring with fairness and credibility. This module is divided three parts: part 1 is introduction and interview which the examiner introduces him/herself and confirms candidates identity, and the examiner interviews the test takers using oral questions selected from familiar topic frames with 4 5 minutes, the examiners will ask some basic questions to alleviate the tense mood of candidates; part 2 is individual long tur n in 3 4 minutes, including 1 min preparation time. This part is about examiner asks test takers to speak for 1 2 minutes on a particular topic based on written input in the form of general instruction and content prompts (Cambridge University, 2007). This stage is often more difficult to grasp for many candidates, and examiner invites candidates to participate in discussion of a more abstract concept such as issues and topic based on the oral questions thematically linked to part two. This part will last 4 5 minutes. The whole oral test tends to daily life, and more colloquial. In the IELTS speaking section, the examiner is also a commentary by the four analytical subscales at the nine bands: fluency and coherence; lexical resource; grammatical rang and accuracy; pronunciation (Cambridge University, 2007). These four criteria are equally weight. IELTS speaking test is the weak link to many test takers, and a considerable number of test takers is difficult to obtain high score. The test takers need to look at the IELTS speaking module score standards to overcome this difficulty at the beginning. The examiner has a set of criteria by which he or she assesses the test takers communication skills in these three parts. However, in the examination process, candidates manners and other personal factors will influence on the examiner score, this is not be ignored. 2.2 Reliability issues IELTS test is significant not only for study and immigration, currently more and more foreign enterprises are recognized by foreign companies as an objective, fully reflect the standard of English level for the candidates, especially in China. These IELTS test takers with this certificate apply for the job opportunity, especially for foreign commonwealth countries, they often have a greater competitive advantage. In recent years, as authorized IELTS score of countries and institutions increased, there are many people are concerned about this test. All the colleges and universities in commonwealth countries accredited IELTS score, and this test also recognized as the only English test in Australia. There are more people interested in rater reliability, this is because rater reliability is not possible to achieve as there is great variation even when standardization procedures to improve reliability have been undertaken. The second generalization from the discussion was that participan ts were in effect talking about that standardization procedures to make raters more reliable were stricter generally'(Langley, n.d.). Uysal (n.d.) points out IELTS test claims that the use of analytic scales is helpful for higher reliability as impressionistic rating and norm referencing are discouraged, and greater discrimination across bands is achieved. In the second place, raters tented to adhere to the assessment scale step by step, beginning with task achievement then moving on to the next criterion. It is understood that, scoring rules is to facilitate foreign institutions, embassies, and other employers have received IELTS students, staff test the effectiveness of the organization have a more intuitive understanding, so that they can recognize the scientific nature of the IELTS test and the reliability of the test result. The publication score of standard rules is also significant for the test takers, they can use the benefits of this rules. The test takers can be targeted for information through the detailed score standard, and the rating published rules in favor of analysis the scores for the test takers, and reduce the errors. At the same time, the strict processes used to produce the test materials ensure that every version of the test is of a comparable level of difficulty, so that they can ensure the fairness for the candidates and the results of the test takers are consistent wherever and whenever they take the test (IELTS Organization, n.d.). During the speaking test, t he main task type is interaction of test takers with examiner, in the first part, the candidates talk to the examiner like free conversation, it is easy to help the candidates to access to main topic. According to the view of Luoma (2004), he considers that speaking skills can be grouped for three points: routine skills which involving interaction with the examiner and get the useful information; improvisation skills contain negotiation of meaning and management of interaction; the last is microlinguistic elements, which is belongs to phonology, grammar and lexis. These are main aspects for examiners to test the English level for the test takers. The aim of the test and practical circumstances in which it will be settled set the general guidelines. However the most important point when designing tasks is the construct-related information that the scores must deliver, or the score users need to know about the examinees speaking skill (Luoma, 2004). validity issues During the IELTS speaking test, there are many different dimensions to validity. Cohen (1994) maintains that validity is generally considered the most significant aspect of assessment. In its simplest definition, validity refers to whether the assessment instrument actually measures what it purports to measure.Tests are validated by systematically collecting the data to support the correct form and intend to use of the assessment. And the assessment should be used to classify English language proficiency during the test. In the construct validity which is refers to the extent to the scores from the assessment instrument, it can measure the ability of the test takers in English (study guide, 2006). IELTS results are reported on a nine band scale, this score for all language ability which is fair for each test takers. The examiners based on the performance to judge the language ability. In the consequential validity, it relates to the social impact of the test (study guide, 2006). It h as positive effect for the society. IELTS test is increasingly accepted by academic institutions in European where English is used for study, immigration and employment. At last, the most important is face validity which refers to whether the test is acceptable to the candidates and other stakeholder like university admissions officers (study guide, 2006). And during the whole oral test, face validity will influence the performance of attitudes towards to the test for the test takers and also impact on the results of the test. The IELTS speaking task is to assess the test takers oral language skills, there is a range of topics is covered from common daily life such as family, lifestyle, transport, etc, and there are some challenging topics like technology, education, society and some of science knowledge involving weather, pollution, environment and so forth. During the process of test, the examiners will record the conversation with the test takers and get the feedback from the can didates as soon as possible and then give the evaluation correctly. During these several decades, the assessment of IELTS test become more perfect, through the collection of evidence made by candidates, and due to the development of the society, this test will change with the English standard of the whole world. 2.4 limitations IELTS test is as the point of internationalization to start, which contains western culture, geography, history and customs of other knowledge to the majority in Australia and the United Kingdom. It applies the traditional written and oral method to have the exam, which can express the content for people, but it also has a lot of its own shortages in the examination, such as the examiners subjective meaning of the test and some man-made factors. Firstly, IELTS speaking test does not change in recent years. IELTS exam in reading, writing and listening comprehension made some changes, but the oral part has not change, many test takers mentions that the oral test are not new, the topics are old-fashioned, and there are many books are for the IELTS exam to help the candidates to get high marks. There is more common situation that during the oral test, the test takers talk about the content basically similar for the same topic, it is so boring for the examiners. As the reason of the old questions, many candidates in the exam preparation should be collected more formal questions before, therefore, IELTS speaking does not only detect language ability of students, but also inspect the preparation before the work is complete. They also noted that preparing the answer to be informative and simple on the structure, not answer too complex and lengthy. Sometimes some candidates do not even play out their true level of English. Secondly, during the IELTS speaking test, it is obviously exit the differences in the thinking of western culture. Some IELTS speaking assessors have too much to do and they are not reliable. According to the study guide, it maintains that methods for designing a rating scale may be intuitive or empirical. Intuitive methods use expert judgment about what to include in the scale, and these scales are often based on existing rating scales, or a need analysis and use a native speaker ideal. Empirical methods may be data-based or empirical (study guide, 2006). In addition, some examiner exist some subjective meaning of the test, it is not fair for the test takers. So some non-native speakers cannot get high score is related to some private reasons. And even some examiners have prejudice for some students, and even the first impression will impact the mood of the examiners. Moreover, there are many differences in the model of thinking between western and the other countries, especially Ch inese test takers. When they communicate with foreigners, they would know the western countries culture to talk with them and seize the key point to increase the interest to them, in contrast, at the beginning of the oral test, they cause the examiner do not interested in what they said and want to over the conversation immediately. As a result, it is more important of the examiners to mark criteria which are as clear as possible, so that the score reliability is more significant for every test takers, they need correct evaluation in the oral test. It is more preferable to have the record for the test taker, which is a effective evidence that will lead to reliable scoring. At last, the examiners sometimes will also affect the mood of the candidates, because of the need for a long time to test the candidates, they often feel tired which can impact on the results of the test takers. These artificial factors are inevitable, so that it also can influence the fairness of the examination. Finally, English speaking test can sometime give the candidates some errors which can mislead the test takers, they simply think that this is an oral exam, they as long as use the basic language of daily life during the free conversation. However, IELTS speaking test focus on the formal expression not idioms or slang. Take the Chinese people for example, when foreigners communicate with Chinese people, they often use formal English, rarely use idiom which is conventional terms, its true meaning is different from the composition of words. And they use less slang which is informal idiom, different occupations and areas have different meanings (Wikipedia). For most Chinese candidates, IELTS test is one of the most sensitive. As the reason of the backward of English teaching, many candidates have less time to contact with foreigners. This also key point of the influence low score for the test takers. Conclusion In conclusion, IELTS speaking test is a comprehensive English language ability of candidates to the examination. The oral test has been modified as a result of many subjects which can help them to improve understanding of the test and task design for assessing the oral test ability. They also hope that the new test format, strict training and monitoring of the examiners performance will result in a oral test which can lead to fair and reliable for the test taker, which can help the them to improve English level. IELTS exam is the comprehensive exam in English for the test takers ability assessment in the same difficulty of the highest level of English proficiency test. IELTS score are accredited by all colleges and universities in the commonwealth countries. many people who wants to study abroad, as long as get the requirements of IELTS scores to the universities, they do not take part in other types of language tests any longer. In the other hand, English proficiency is the recruitm ent of the Chinese employees in foreign companies is one important criterion, and this test is considered as an objective, comprehensive response to the standard of English for the candidates. It can fully improve the ability of English for the test takers in four skills: listening, reading, writing and speaking. Oral test plays an important role of the whole examination, because of the proceeding from the actual level and increasing verbal communication. If the candidates want to get a good mark, the most effective strategy is understand fully and practice speaking test to achieve a high score. As for the test takers they should calculate more useful information in the daily life, and learn more authentic culture, try to communicate with foreigner which can make more confident during the test. In addition, the IELTS training institutions should be responsible for each candidate, try to be fair and reliable for the test takers and make the error is reduced to a minimum.

Hinduism and Buddhism Essay -- Religion Religious Essays Papers

  Ã‚  Ã‚  Ã‚  Ã‚  Throughout the world, different nations have different beliefs or religion. Some religions evolve from others, and others are combination of other religions. Religion is a way of life, a lifestyle; it should dictate how you live your life. For instance, in India, Buddhism evolved from Hinduism, a religion were people believe in 300, 000 gods. Even though, Hinduism and Buddhism have different similarities such as believes in god, soul, and rituals, which in some ways connected to each other, both religions believe of what happens after life. Although Buddhism evolved from Hinduism it differs from Hinduism in god beliefs. According to Buddhists there is no God, but they reverence the Buddha and his teachings as though he were one. Buddha, believe in no Atman’s, nor is there a Brahman or supreme being because all is not permanent. They believe that to have faith in a higher power is nothing more than illusion. The Buddhist â€Å"athirst† in fact think that life is not a reality. In Buddhism, a person strives to reach the Nirvana through mediation. The Nirvana is the â€Å"blowing out† of the fame of desire by ending the vicious cycle of reincarnation. By not going with their instincts and ending all desire for the illusion of this world, one is able to reach enlightenment and finally rest from his suffering. The Buddhists worship the Buddha and follow the four noble truths in order to reach salvation. The four noble truths are: life is suffering, all suffering is caused by ignorance of the nature of re ality and the craving, attachment and grasping that result from such ignorance, suffering can be ended by overcoming ignorance, and the path to the suppression of suffering is the Eightfold Noble Path. The Eightfold Noble Path is divided into three categories: morality, wisdom, and concentration.   Ã‚  Ã‚  Ã‚  Ã‚  In contrast, Hindus say, â€Å"†¦that thou art.† This statement means that Brahman is the same as one true self, or his Atman. Not only do the Hindus worship Brahman, they also worship several other gods as well. The other gods are in the reincarnation series, or the samsara, they are not ultimate but they help to bring liberation throughout the grueling cycle. All Hindus believe in three most popular gods, which they are: Shiva, Vishnu, and Brahma. Shiva is the deity of the renounces, especially of the many shiava sects that imitate him. These are Kapalicas, Pashupatas,... ...that has been made in a single day or night.   Ã‚  Ã‚  Ã‚  Ã‚  Hindus believe in souls and Buddhists do not. In Hindus religion it is believed that an individual should abolish all once and desires in addition to refraining from any temptations of sin in order to discipline himself or herself. Once all of these things are done, the perfect joy and harmony with the infinite spirit is reached. The infinite spirit refers to Hinduism belief that the soul never dies. Hindus believe that each time a body dies the soul is reborn into a new body. On the contrary, Buddhism believe in the Anatman or no soul. Buddhism sees human existence as made up of five bundles or Skandhas. These are material body of feelings, perceptions, predispositions or Karmic tendencies, and consciousness. Buddhists deny the permanent soul. Buddhists believe that as long as they follow the four noble truths they would be freed from the life sufferings.   Ã‚  Ã‚  Ã‚  Ã‚  Eventually, today both religions are still greatly worshiped and have millions of followers. Buddhism and Hinduism are connected in many ways and still continue to flourish after many, many centuries. Both religions have a similar goal, and path to achieve that goal.

Consumer Behavior and Decision Making Process in Rural Market

Name: Ravi Motilal Sahu Designation: Asst. Prof. Institution: Shri HVPM’s College of Engg. & Tech. – Amravati ————————————————- Title: Consumer Behavior and Decision making process in Rural Market Executive Summary: Several Indian, European & U. S. multinational firms have been making inroads into the rural India for years. Companies such as Unilever, P&G, Godrej, Marico, Phillips and Nestle have long been known to India's rustic consumers. Among U. S. firms, companies such as Colgate and Gillette have made considerable headway. According to Adi Godrej, the Chairman of Godrej Consumer Products Ltd. arketing to rural customers often involves building categories by persuading them to try and adopt products they may not have used before. For E. G. convincing people to use toothpaste instead of using ‘neem’ twigs; a traditional practice to clean their teeth. These initiatives involve a high degree of patience and piles of investments because of which careers are risked on the line. Marketers often wonder how to bell this cat called the â€Å"Indian Rural Folk†. Consumer behavior studies have always helped marketing professional in understanding consumers’ buying patterns and their decision making process. Consumer Buyer Behavior refers to the buying behavior of the final consumers – individuals and households who buy goods and services for personal consumption. All of these final consumers together make the consumer market. And in case of rural India where about 70% of Indian population lives the market is quite huge presenting an attractive opportunity for businesses. Who buys products or services in rural market? How do they buy these products and services? From where and how often? How often do they use these products and services? These questions will help in understanding better what factors influence the decision making process of the rural consumers. Also, it will help in identifying the number of people involved in the decision making process and ascribe a role to them – like the user, decider, influencer and buyer. It is believed that consumers or customers make purchase decision on the basis on receipt of a small number of selectively chosen pieces of information. Thus it will be very important to understand what and how much information is required to our rural folk to help him evaluate the goods and services offerings. The market howsoever big comes with high levels of complexities; here are some facts, there are more than 600,000 villages in the country as against 300 cities and 4600 towns. Due to the geographical diversity consumers display vast differences in their purchase decisions and the product use. Villagers react differently to different products, colours, sizes, etc. in different parts of India. Hence utmost care should be taken while marketing products to rural India. Thus, it is important to study the thought process that goes behind a purchase decision, so that marketers can reach this huge untapped segment. Engel, Blackwell and Miniard model The core of the EBM model is a decision process, which is augmented with inputs from information processing and other influencing factors. The model has four distinctive sections, namely Input, Information Processing, Decision Process and Variables influencing decision process. Information Input Information from marketing and non-marketing sources are fed into the information processing section of the model. The model also suggests additional information to be collected is available from memory or when post-purchase dissonance occurs. Information Processing Before information can be used in the rest of the model, the consumer will first be exposed to the information processing. That is, the consumer must get exposed to the information, attend to it, comprehend and understand it, accept it and finally maintain it in the memory. Any selective attention or exposure mechanisms that may occur in post purchase dissonance would operate at this stage. Decision Process Need Recognition: This acknowledges the fact that there exists a problem. That is, the individual is aware that there exists a need to be satisfied. Search: When enough information is available in memory to take a decision, then only internal search will be required. If internal information is limited, an external search for information is undertaken. Alternative Evaluation: An evaluation of the alternatives found during the search is undertaken. It is observed from the model that the attitudes and beliefs are taken into account during this process. Purchase: A purchase is made on the chosen alternative. Outcomes: The outcome can be either positive or negative depending on whether the purchase satisfies the original perceived need. Dissatisfaction can lead to†¦

Aristotle Ethics Essay

Aristotle’s Nicomachean Ethics provides a sensible account for what true moral virtue is and how one may go about attaining it. Aristotle covers many topics that help reach this conclusion. One of them being the idea of mean between the extremes. Although Aristotle provided a reliable account for many philosophers to follow, Rosalind Hursthouse along with many others finds lose ends and topics which can be easily misinterpreted in Aristotle’s writing. Aristotle explains his concept of â€Å"mean between the extremes† by the following quote: â€Å"In everything that is continuous and divisible it is possible to take more, less, or an equal amount, and that either in terms of the thing itself or relatively to us; and the equal is an intermediate between excess and defect† (Book II. 6, p. 1747 l. 25-28). Here he defines human virtue as an arrangement or disposition to behave in the right manner or as a mean between the extremes (excess and deficiency). However, later he continues to add how this mean or intermediacy is not the same for every person. A mean, according to Aristotle is determined by one’s needs and capacity. Not everyone has the same mean hence; everyone does not have the same needs or capacities. The mean, Aristotle goes on to explain, is relative to the person, not the object. It has to be relative to not only you as a person, but also relative to your situation, not just your opinion. â€Å"If ten pounds are too much for a particular person to eat and two too little, it does not follow that the trainer will order six pounds; for this also is perhaps too much for the person who is to take it, or too little- too little for Milo, too much for the beginner in athletic exercises. † (II. 6, 1747 l. 36-39) According to Aristotle, there is a right answer or an objectively correct mean for everyone when you take inot account their situation. Aristotle tries to paint a picture of how one should go about determining this mean in a situation. He provides several examples and instances and even presents the excess, defect and intermediate in each for the reader to analyze. Briefly, Aristotle classifies the mean as being the main characteristic in achieving excellence. He explains how moral excellence can only be attained through figuring out these excesses, deficiencies and intermediates. He also adds in how simply knowing these three is not everything, but feeling them at the right time, the right place, in the right situation, etc is just as important. â€Å"For instance, both fear and confidence and appetite and anger and pity and in general pleasure and pain may be felt both too much and too little, and in both cases not well; but to feel them at the right times, with reference to the right objects, towards the right people, with the right aim, and in the right way is what is both intermediate and best, and this is characteristic of excellence† (II. 6, 1747, 1106 l. 19-23). In book two, chapter seven, Aristotle begins to form an outline of general means that every person should be aware of. He talks about anger, pride, honor, the giving and taking of money, etc. By discussing these subjects he constructs an outline of summary of these states to help one better understand the principles behind attaining moral virtue. In chapter eight of book two, Aristotle discusses how one extreme may be closer to the mean than the other. He gives two reasons for this: one being drawn from the thing itself and the other from ourselves. In other words, when he states â€Å"for because one extreme is nearer and liker to the intermediate, we oppose not this but rather its contrary to the intermediate. E. g., since rashness is thought liker and nearer to courage, and cowardice more unlike, we oppose rather the latter to courage; for things that are further from the intermediate are thought more contrary to it? another is drawn from ourselves; for the things to which we ourselves more naturally tend seem more contrary to the intermediate† (II. 8, 1750, 1109 l. 4-14), he implies that when assessing the mean in relevance to the object itself, it can be seen that sometimes it falls closer to one end than the other. For example, as Aristotle explains, a coward lies further away from the mean (having courage) then rashness does. In a way, being rash implies being courageous because one who is rash does not think too hard before acting therefore shows courage, even though he/she does so in an illogical way. On the opposite end, someone who is referred to as a coward shows no courage and does not act bravely but rather chooses to hide and do nothing. The second method Aristotle discusses is related to ourselves and what we assume to be closer to the mean. He says that the things we mostly tend to do are the things we consider further from the mean. In other words we consider ourselves to be deficient in a sense because what we do seems to be the flip side of the intermediate. He says that since the extreme which is furthest from the mean is that which is the most contrary to the mean we describe the things we are most likely to lapse inot as contrary to the intermediate. In addition, referring back the courage example, people know that we are more likely to be cowardly than rash, so we are more aware of being deficient in courage. Aristotle goes on to discuss how one may figure out what extreme the mean is closer to. He says that to do so, one must follow three rules: 1) avoid the extreme which is furthest from the mean, 2) notice what errors we are most likely to commit and avoid them diligently, and 3) be wary of pleasure because it often slows or blurs our judgment. If these three rules are obeyed, Aristotle says that we shall be able to hit the mean between the extremes. When Aristotle uses the bent stick example, he is just showing a comparison between someone dragging themselves away from the bad extreme and trying to straighten a bent stick. They are both hard to do but they must be done for the overall good. When you straighten the bent stick, you are drawing it away from one side and bringing it back to the middle, just as one must do with themselves. Rosalind Hursthouse does a very good job in discussing Aristotle’s concept of phronimos. Hursthouse believes that the phronimos is different from a person who is not truly virtuous but nonetheless hits the mean between the extremes on a particular occasion in the sense that the phronimos is a master in all the v-rules presented by Aristotle in his account. It is these v-rules that help the phronimos be as good at making decisions and making the right choices as Aristotle suggests he is. Hursthouse says that even though these v-rules exist, they do not capture what gives the phronimos his special knowledge. Therefore, she goes on to say â€Å"What is special about the phronimos’s knowledge is the especial understanding he brings to these rules, his unique mastery of the concepts involved. All the difficult work, one might say, is done by this superior understanding, not by the rules themselves. To lack phronesis is to lack such mastery; so these rules, the v-rules, cannot be fully understood by those lacking phronesis† (13). So pretty much, even though a person can comprehend these rules and then hit the mean between the extremes after following them, he is still not doing that as well as the phronimos can because he/she is not capable of truly understanding those rules for what they are. Hursthouse thinks that there is no set code for the phronimos to follow. This code, often referred to as the v-rules discussed earlier, are not guidelines because they are not very hard to comprehend. They are only statements of simple moral virtue that anyone who has had a decent upbringing knows to some extent. Therefore she argues, how can these rules be a code for the phronimos when it is so far ahead of the normal person and sees what normal, non virtuous individuals cannot. This debate was primarily between the generalists and the particularists. The generalist said that the phronimos must know a code but the particularist denied it. Since the phronimos does not attain virtue through a code, Aristotle explains that his virtue is due to a proper upbringing mixed with the right lectures in adult hood. In other words, unless someone does not have the right childhood and does not learn the appropriate and virtuous ways of life during this childhood, he cannot grow up and attain phronimos by listening to a philosopher’s lectures because he is not equipped with the right â€Å"tools† to truly understand the essence of moral virtue. As Hursthouse states, â€Å"Phronesis-excellence in practical reasoning, moral knowledge- can be acquired only by habitually engaging in virtuous action, not, for example, just by learning a written code of conduct† (16). This statement holds true because once again, the phronimos differs from the normal non virtuous man not because he knows this â€Å"code of conduct† but because he knows how to properly interpret and apply it to life and his surroundings. He knows what to look for in every situation whereas someone that only has a general understanding does not know what to look for. That is how the phronimos is able to make certain decisions that an ordinary person may not be able to make. Therefore, the phronimos not only has knowledge of these code-like rules, but he has â€Å"special knowledge†. Given the nature of virtue, it can be said that Aristotle does not give the best account one can in regards to moral living because he focuses too much on phronimos. His concept of phronesis seems to be unattainable almost because he repeatedly states that it cannot be attained through normal means. In a way he even insults philosophers by saying that a person cannot attain this perfect moral virtue through their lectures. Another reason is because Aristotle relies too much on emotions to get a person through. Kant argues this by saying that emotions are not everything. Reason is just as important if not more because it provides a way to incorporate those emotions inot a logical explanation or even to better understand them. Aristotle incorporates reason inot his work but stresses emotions even more so. Aristotle has provided a very strong base frame for moral virtue. He covers all the main concepts and points that should be noted. However, there are many lose ends in his work as well. He does not go inot much detail about the different situations that can arise when trying to do what is morally virtuous. However, overall Aristotle provides an accurate account. Aristotle’s Ethics are the ground work for many philosophers in trying to understand what moral virtue truly is. He provides a definition of what every man should try and achieve (phronimos). Many philosophers not only argue his points but also agree with them. At the end of the day, it is he who set the main rules for virtue.

France and United States Health Care Policy Comparison The WritePass Journal

France and United States Health Care Policy Comparison Abstract France and United States Health Care Policy Comparison ). The essence of this view associates an increase in industrialization with the coinciding resemblance to other already industrialized nations. This suggests that these forms of nations learn from and adapt other countries policies in order to enhance their own development. Alternately, the path dependency theory denotes a ‘history matters’ approach, that states future social decision and influences are constrained and based on past practices (Baldock et al, 2012). Prior decisions have a limiting impact on future actions, this method of development often is relegated to the already present institutions that society embraces. This definition of alternative development models indicates a defined social impact to any form of policy institution, not the least of which becomes health care and general population well-being. Both the United States and France will be assessed for their health care policy approach, seeking to Understand whether the convergence or dependency models is more influential. 2.1.1 Health Care Policy France There has long been a public policy approach in France (Hantrais, 2010). There is a commonly held belief a nationally subsidized health care system provides a methodfd keeping the population healthy (Hantrais, 2010). With a consistent pattern of leadership in the industry, providing a consistent and strong health care France has illustrated a convergence/functionalist approach to the health care issue, often citing their system as a model for other nations (Marmot et al, 2012). In many ways this evidence speaks to the fact that a healthy population enables increased access and opportunity to social benefits by reducing health care costs and increasing spending in other areas. France as a European nation is marked by a larger than average ratio of health spending yet remains much less than their counter parts in the West spend on health care(Marmot et al, 2012). Alongside this popular national support rests that the fact that the population is largely healthy with a average life span two years more than the rest of the word (Marmot et al, 2012). . The French is to manage cost by implementing a system of premium health care levels that are directly associated with a person’s income (Rodwin, 2003). This is a targeted policy that seeks to make insurance as affordable as possible in order to ensure that that each person has access. Further, this limits opportunities for the insurance industry to adjust rates unfairly or at a disadvantage to certain conditions or participants (Rodwin, 2003). This element of control takes away much of the ability for companies to overly profit from the insurance market. With the French system taking on the burden of the majority of medical expenses through a system of reimbursement, the average citizen’s ability to sustain health insurance is higher (Rodwin, 2003). This protection is enhanced and extended to the people who need healthcare the most, making the issue of major illness much more manageable on the economic and social front. Due to the quality of universal healthcare in France, there are very low levels of private insurance, a further indication of the capacity for this system to not only manage cost but provide efficient and dependable care (Marmot et al, 2012). With a public system in place,the need for private insurance in significantly reduced, further ensuring less expense for the average citizen. France possesses a well-developed system of independent and public hospitals (Rodwin, 2003). This wide ranging access to care has been credited with further enhancing the overall rate of health and effectiveness in the nation. Yet, the diverse manner of health care oversight has been cited as an issue (Marmot et al, 2012). With nearly fifty different regulatory agencies to contend with, each faculty has to negotiate an ever-changing environment, which provides a serious challenge to many institutions. A further problem is the rising influence of the pharmaceutical industry, intent on generating profit rather than being concerned with benefiting the people of France (Clarke and Bidgood, 2013). With prescription charges payable, there is anarea of concern Regarding affordability of medicine. In summary Universal health care in France is a nationally subsidized system that reimburses out of pocket patient expenses, based on that person’s rate of income. With a convergent form of policy that seeks to make the French system a global model, the high quality of care denotes a degree of success. However, the high rate of regulation serves to diminish many of the positive elements of the policy. The French system has offered other nations a model of healthcare promising to reduce sickness, thereby decreasing underlying societal cost. In France, there is evidence that health policy supports citizens during times of sickness or injury. 2.1.2 Health Care Policy United States The healthcare system in the United States has long been an area of contention within the nation, commonly resulting in politically partisan fighting that diminishes the ability for any system to function (Hoffman, 2008). With the ascension of a liberal regime in the United States, the recent past has witnessed a shift away from the individual, less regulated, insurance market to a form of universal health care with far more federal regulation. The private market controls the health care insurance market, making the need for supplementary services high in order to meet every expectation (Hoffman, 2008). With the rising cost of health care and a general lack of productive policy, the shift away from the strictly private system has been a rough evolution for many in the United States. With a standing of 50th in the world foro effective health care policy as rated by the OECD there seems to be a suggestion thathe US system has begun to change to match other models, actively incorporatin g the convergent theory and seeking to emulate the positive health trends Found elsewhere. (Palmer, 2014), There are multiple levels of regulatory oversight in the US system of health care (Gulliford and Morgan, 2010). This is a reflection of the national and state level authorities that commonly find themselves at odds with one another. With this abundance of regulation there is substantial paperwork (Hoffman, 2008). Evidence suggests that there is a potential for politics to play a role in the policy making efforts of healthcare. This opportunity for gain at the expense of the national system is often attributed to the wellbeing of the very people that need it most, the lower earners and single mothers. US federal oversight is conducted by the Department of Health and Human Services, which ensures that the appropriate compliance guidelines are followed by states (Gulliford et al, 2010). This section of governement oversees procedures from county/state level to the national level. In this manner the integration of State and Federal concerns can serve to aid in the implementation of healt h care policy throughout the nation. Yet, it also seems to be the case that there is a potential for conflict among policy makers, leading to a poorer service Medical professionals in the US are licensed under the American Medical Association, with an aim of ensuring a high quality of care and adherence to ethical guidelines (Kominski, 2011). . It has been suggested that the US private system is commonly influenced by the presence of rich or well to do patients or donors (Palmer, 2014). This perception seems justified, as the best performing doctors are often unavailable to the average US citizen, thereby creating an unintentional division of care which is reflected in the life expectancy numbers. Yet, this is a demonstration of the convergent theory at work in the functionalist US society, as the recognition of expanded need becomes apparent; public policy was created to address the issue. In summary The health care policies found in the United States have been shown to be rated as moderate by the international community. Before the shift to the universal care subsidized by the nation, the gap between rich and poor in terms of healthcare had widened. Many people lacked health insurance. In order to address this, recent liberal policies found in the US were formulated but have been much debated. It can be suggested that new policies have succeeded in lowering the rate of people without healthcare insurance, thereby beginning the effort of increasing the health of the population in general. Yet, the regulatory environment found in the healthcare system in the US is often counter-productive. Further, this every area of contention has led to a gap of states that have accepted the new universal care and those that have not, decreasing the impact that they policies have on a considerable number of citizens. 2.3 Comparison The health care policies found in France in the United States share many similarities as well as considerable differences. For example, the French tradition of seeking social remedies to health issues is sharply differed from the American approach of ‘goes it alone’ fundamentalism (Flynn, 2010). In many cases the expectation that everyone must take care of themselves has led the US health care system to sharply different levels of care in regions, largely based on the underlying income factors of the residents. Conversely, France has long sought to provide a balanced method that seeks to present a useable model to the rest of the world (Fisher et al, 2010). This is best illustrated by the life expectancy rates found in the US of 78.4 and 81.3 in France (Fisher et al, 2010). With numbers supporting the success factors in France over the prior efforts in the US, the American shift to the more universal system is considered a convergence with modern examples such as France leading the way. A factor that both systems share is the high quality of physicians and practitioners that are involved in health care (Palmer, 2014). While the French system is primarily publicly owned and supported, the US policy dictated that many of their institutions are privately owned and operated, presenting further considerations during the transition to universal health care in this nation. This same issue presents itself as a difference between the social policies as the French doctors are paid substantially less than their American counterparts (Palmer, 2014). Yet, the French approach to this issue was to make subsequent education and associated services free to those in the medical profession, thereby reducing the need for the extravagant wages that many experience in the West (Guilliford et al, 2010). This same measure of policy support is yet absent in the American system, which makes a considerable difference as to where and how a student can learn and practice. This literature sugges ts that there is a need to make expenses of the medical learning process reduced in order to present a method of paying fair wage thereby allowing the entirety of the population to receive the same quality of care, regardless of financial position or social standing. The spending levels for medical needs in the United States far outweigh those experienced in French system, demonstrating effective policy (Palmer, 2014). In part due to the rapidly rising cost of health care, the American system was forced to shift to a universal policy in order to slow the impact that this substantial cost on the overall economic outlook for the nation. With both nations providing a social policy of immediate emergency care, there was a widespread perception in the US that this would alleviate much of the lower class medical issues, yet, conversely, this phenomena of utilizing emergency care for routine care served to drastically increase the need for funding from the national level, thereby prompting new policy modelled on systems including the UK and Canada (Palmer, 2014). This is in contrast to the French model, which involves more spending per citizen, but has shown positive performance in response to spending levels. The United States policy of health care has a compulsory insurance mandate this is designed to ensure that each citizen has insurance (Palmer, 2014). Conversely, the French system utilizes a series of reimbursements based on wages in order to supply the same medical services. In some ways, the perception of the US system has been cited as a form of increased taxation on the healthy, with these views stating that they are supporting the poor of the nation. Despite the strength of health care available in the United States, until recently there was a marked increase in the value, with many of the citizens putting off routine care in favour of waiting for emergency, which in turn inflated health costs of every level (Palmer, 2014). However, France overcame this issue by establishing oversight panels that ensure that fair access is assured and that the population has access to the same general level of care. A common component of both nations health care policy is the multiple layers of bureaucrats and agencies that dictate policy (Flynn, 2010). Both nations cite the need to reduce the layers of oversight in order to streamline the process, which would in theory reduce administration costs and aid the both nation and industry. In a very real manner, this evidence suggests that the long term capacity to develop a working system will be found by taking the best of the existing structures and using these as a foundation for growth. 3. Conclusion This essay has examined the social policies of France and the United States in the field of health care in order to evaluate and compare their offerings. The evidence presented illustrates a position of French strength through communal action. With proven records supporting the reduction in health issues, rise in life expectancy and overall positive implementation there is a model for progress. Alternately, the private system once favored in the United States has evolved to a more UK or Canadian style system that requires consumer participation. This recognition and development on the part of the American nation is deemed an example of the convergence/functionalist theory with the country seeking to alleviate many of the social health issues by implementing a system similar to other nations. An area of weakness demonstrated in both societies that have the potential to raise issues in the future is the presence of an over regulated system. With so many different agencies responsible f or the oversight and regulation of the same industry, there is a need to coordinate and simplify the process in order to aid both the consumer and the provider. Further, this area is prone to political partisanship or bias, which in turn has a direct impact on the quality of care and policy that develops. In the end, the social policy of health care has been deemed of critical import for both France and the United States. Yet, just as the nations are culturally unique yet share traits, so too will the health care issue, with both nations seeking to address the same issue though slightly differing means. Only time will judge which has been the better approach. 4. References Baldock, J., 2013.  Social policy. 1st ed. Cambridge, UK: Polity. Dutton, P., 2007.  Differential diagnoses. 1st ed. Ithaca: ILR Press/Cornell University Press. Feldstein, P., 2012.  Health care economics. 1st ed. New York: Wiley. Fisher, K. and Collins, J., 2010.  Homelessness, health care, and welfare provision. 1st ed. London: Routledge. Flynn, N., 2010 Social Policy, fiscal problems economic performance in France, United Kingdom Germany. London, 1(1). pp. 65-100. Gulliford, M. and Morgan, M., 2010.  Expanding access to health care. 1st ed. Armonk, N.Y.: M.E. Sharpe. Hantrais, L., 2010. French social policy in the European context.  Modern \ Contemporary France, 3(4), pp.381390. Hoffman, B., 2008. Health care reform and social movements in the United States.  American journal of public health, 98. Kominski, G., 2011.  Changing the U.S. health care system. 1st ed. San Francisco: Jossey-Bass. Marmot, M., Allen, J., Bell, R. and Goldblatt, P., 2012. Building of the global movement for health equity: from Santiago to Rio and beyond.  The Lancet, 379(9811), pp.181188. others, 2012. Health, United States, 2011: with special feature on socioeconomic status and health.  National Center for Health Statistics (US). Palmer, K., 2014.  A Brief History: Universal Health Care Efforts in the US | Physicians for a National Health Program. [online] Pnhp.org. Available at: pnhp.org/facts/a-brief-history-universal-health-care-efforts-in-the-us [Accessed 19 Apr. 2014]. Rodwin, V., 2003. The health care system under French national health insurance: lessons for health reform in the United States.  American Journal of Public Health, 93(1), pp.3137. Sauret, J., 1997. Information systems in healthcare Situation in France.  Health Cards 97, 49, p.27.

PHP Troubleshooting When Page Loads All White

PHP Troubleshooting When Page Loads All White You upload your PHP web page and go to view it. Instead of seeing what you expected, you see nothing. A blank screen (often white), no data, no error, no title, nothing. You view the source ... its blank. What happened? Missing Code The most common reason for a blank page  is that the script is missing a character. If you left out a   or } or ; somewhere, your PHP wont work. You dont get an error; you just get a blank screen. There is nothing more frustrating than looking through thousands of lines of code for the one missing semicolon that is messing the whole thing up. What can be done to correct and prevent this from happening? Turn on PHP Error Reporting. You can learn a lot about what is going wrong from the error messages PHP gives you. If you arent currently getting error messages, you should  turn on PHP error reporting.Test your code often. If you  test each piece as you add it, then when you encounter a problem, you know the specific section to troubleshoot. Itll be in whatever you just added or changed.Try a color-coded editor. A lot of PHP editors- even free ones- color code your PHP as you enter it. This helps you pick out lines that dont end  because youll have large chunks of code in the same color. Its non-intrusive for programmers who prefer to code with no bells and whistles but helpful when troubleshooting.Comment it out. One way to isolate the problem is to comment out large chunks of your code. Start at the top  and comment out all but the first couple of lines in a large block. Then echo () a test message for the section. If it echoes fine, the problem is in a section further dow n in the code. Move the start of your comment and your test echo downward as you work through your document, until you find the problem. If Your Site Uses Loops If you use loops in your code,  it could be that your page is stuck in a loop that never stops loading. You may have forgotten  to add  Ã‚  to the counter at the end of a loop, so the loop continues to run forever. You may have added it to the counter but then accidentally overwritten it at the start of the next loop, so you never gain any ground. One way to help you spot this is to  echo() the current counter number or other useful information at the beginning of each cycle. This way you might get a better idea of where the loop is tripping up. If Your Site Doesnt Use Loops Check that any HTML or Java you use on your page isnt causing a problem  and that any  included pages  are without error.

Analysis of Espergesia

It is importance to read the poem in the context of its time, during this period Vallejo was moving in circles that held Marxist ideals, renounced religion, and embraced the notion that coherence and order of traditional poetry do not effectively communicate emotion, but that the logic of modern art is the logic of emotion. In this collection we see Vallejo begin to move away from the ideals and influences of modernism (Higgins,J) rather than using language as a tool to escape reality by romanticising it, Vallejo seeks to convey his own sense of reality, whilst he does employ modernist techniques such as religious symbolism and imagery that is connotative of beauty and art he subverts this imagery and in this way succeeds in conveying emotion in a manner much more personal and direct that lacks literary pretension and the glorification of the role of the artist (Miller, N). The poem explores Vallejos crisis of faith and the effect this has had on his relationship with society and how it has caused him to feel in terms of his existence in the world as a consequence. The broken language is symbolic of Vallejos broken faith and ideology, he attempts make sense of a world which to him does not make sense. The title Espergesia in an archaic legal term signifying the passing of a sentence this then must raise the question of who is passing the sentence there are only two possibilities of who this could be, God or society. Given that Vallejo debases religion and thereby a society with religion at its foundation, it would be strange if he felt this sentence to be actually imposed upon him by either party, instead however the poem implies that life itself it a sentence. Vallejo in his clever employment of paradox, â€Å"el claustro de un silencio que hablo a flor de fuego† portrays the sense of loss he feels now religion holds nothing of value for him. Also the imagery in the penultimate stanza of â€Å"la luz† and â€Å"la sombra† is a metaphor for religions downfall. It is made implicit throughout the poem that he does not believe in God, the most pertinent example that demonstrates this is in the opening stanza â€Å"Yo naci un dia que Dios estuvo enfermo† through his use of personification Vallejo attributes human weakness to God, undermining his power and in doing that, as by definition God cannot be ill, he denies his existence, this is further stressed by the repetition of this phrase. There is evidence to show that he bears a sentence imposed by society, for example in the lines â€Å"Todos saben que soy malo† there is a striking sense of bitterness of what society has condemned him to be now he doesnt believe in God. The juxtaposition of what everybody constrasts significantly with what they dont know â€Å"del diciembre de ese enero†, he emphasisesthis in the contrast in language of simple compared to a more elusive and ambiguous mode of expression that puts across a sense of perhaps being harder to comprehend yet of having a more profound meaning, the implication being that others have a superficial understanding of life as they know only of his external appearance and his external acts and can perceive nothing of the state of his soul his sense of emptiness and his existentialist view of life (Higgins, J). It seems clear that Vallejo is sentenced by society for his belief that life is a sentence and within this idea we gain an insight to the sense of isolation and fear that is so vividly manifested in the poem. In the third stanza, the image â€Å"la Esfinge preguntona del Desierto† communicates this notion with poignancy, the sphinx being the traditional symbol of the enigma of existence â€Å"grand in its loneliness symbol of eternity forever gazing on and on into a future which will still be distant when we, like all who have preceded us and looked upon its face, have lived our little lives and disappeared† (Stoddard,J. L) Whilst many critics believe that the opening stanza indicates that the poet is pursued by a sense of fatality, it can also be maintained that this line is a manifestation of his despair caused by him not believing in religion rest of the poem stresses the poets isolation and different vision of life primarily that God does not exist and where religion once gave meaning to life now it cannot this understanding has led him to become misunderstood by the majority of society who continue to derive meaning to life from religion this point is illustrated throughout the poem particularly in the paradoxical imagery that he creates manifest a deeper understanding whilst serving to emphasise the meaningless of life â€Å" hay un vacio, en mi aire metafisico†. In conclusion this poem can be interpreted in many ways however to me it is the cry of an existentialist in a religious world, Vallejo is experiencing a crisis of faith and within that a crisis of identity and this conflict and confusion of emotions is reflected in his language, in particular his use of antithesis and paradox. At the same time Vallejo is coming to terms with the meaningless and inevitability of life in a deterministic and seemingly meaningless universe. His sentence is the limites life imposes, his portrayal of an unfulfilled existence is powerful. The poem is an existential lament and an incredibly expressive, emotive and revolutionary piece of writing.

How Corporate Social Responsibility and Corporate Reputations Affect Dissertation

How Corporate Social Responsibility and Corporate Reputations Affect Profitability - Dissertation Example POSE 32 3.4.RESEARCH APPROACH 32 3.5.RESEARCH STRATEGY 33 3.6.RESEARCH METHOD 34 3.7.DATA COLLECTION 35 3.7.1.Secondary data collection: 36 3.7.2.Questionnaire For Primary Data 36 3.8.POPULATION AND SAMPLING TECHNIQUE 37 3.9.ETHICAL ISSUES 38 3.10.LIMITATIONS 38 3.11.RELIABILITY AND VALIDITY OF RESEARCH 38 3.12.SUMMARY 39 Chapter 4: Data Analysis 40 4.1.INTRODUCTION: 40 4.2.DATA ANALYSIS: 40 4.3.ANALYSIS: 50 4.4.SUMMARY 52 CHAPTER FIVE: CONCLUSION 53 5.1.INTRODUCTION 53 5.2.SUMMARY OF THE FINDINGS 53 5.3.MANAGERIAL IMPLICATION 57 5.4.RECOMMENDATIONS FOR FUTURE STUDY 58 References 60 Table of Figures Figure 1: OCCUPATION OF RESPONDENTS: 41 Figure 2: IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY 42 Figure 3: IMPORTANT FACTORS FOR EFFECTIVE CSR STRATEGY 44 Figure 4: REASONS OF ADOPTING CORPORATE SOCIAL RESPONSIBILITY 46 Figure 5: BARRIERS IN ACCOMMODATING CSR IN THE COMPANY’S OPERATIONS 48 Figure 6: IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY IN TODAY’S ENVI RONMENT: 50 â€Å"HOW CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION AFFECTS PROFITABILITY?† Chapter 1: Introduction 1.1. INTRODUCTION The introduction chapter provides special attention regarding the concepts associated with Corporate Social Responsibility, and Corporate Reputation and its impact on organizational profitability. In addition, this chapter encompasses the research aims and objectives along with the significance of the study. This chapter further highlights the plan of the study i.e. the research methods used along with the conceptual framework. Lastly, this chapter includes the overall summary of the dissertation. 1.2. INTRODUCTION TO STUDY During the last two decades, organizations have grown significant concerns regarding Corporate Social Responsibility (CSR). Through CSR, organizations have been describing their contributions towards the community while balancing the organization’s impact on the environment. With the passage of time, organi zations have extended their responsibilities towards CSR as it has helped the organizations to promote sustainable growth on company’s core business activities. Businesses have long pursued their single most dominant motive i.e. profit. Significant changes have been observed from earlier days to the modern world. One of the prominent changes includes the utmost attention towards the development of community and society. In simpler words, the concept of giving the society back has greatly impacted the profitability of the businesses in local and international markets. Today the profitability of the company is fueled through its attention on social responsibilities. Due to the very reason, the

Attributes Determining Lynettes Success in the Business Case Study - 2

Attributes Determining Lynettes Success in the Business - Case Study Example As a positivist, Lynette saw opportunities where previous managers found obstacles. In addition, the entrepreneur was able to free her mind from any disappointment in order to achieve the dream of profitable and expanded business. Patience: Lynette purchased the business with one clear mind of turning it around. It is evident from the case study that she assumed the role of a salesperson and spend a considerable amount of time trying to convince clients to renew their membership while at the same time registering new entrants by mainly focusing on corporate clients. Persistence: Certainly, the future holds the unknown and when Lynette purchased a loss-making business, she never got discouraged. Even with the numerous challenges that the entrepreneur had to come across, her persistence and sense of focus played a key role in meeting the dream of transforming the business back to profitability. Merger: The entrepreneur was operating in this line of business and this means she had some other businesses of similar nature. Bearing in mind the poor performance of this business, I would have considered merging it with other profitable businesses and change its name completely. This would have totally replaced the current business with one of the best performing businesses in the market hence attracting many clients. Offering discounts: I would introduce discount packages for both new entrants and clients renewing their registrations. This would not only act as a motivation to both groups but also indirectly boost new registrations through referrals and take advantage of reduced subscription fees. According to the case study, Lynette claims to have carried out homework before signing the ownership contract. Basically, not all entrepreneurs would consider purchasing a loss-making entity that is on verge of  collapsing. In this sense, by Lynette said to have done homework means that she had conducted research on this business. Such research must have revolved around this particular business to understand what was ailing it.

Einojuhani Rautavaara Essay Example | Topics and Well Written Essays - 2000 words

Einojuhani Rautavaara - Essay Example in 1954. Most of Rautavaara's works have been recorded with his Symphony No. 7 been performed too. His works hint Modernism as well Romanticism and even show Constructivism and Mysticism. He can be well said to be a mediator in the creative process. In regard to the absence of history as Post-Modernist and being a Romantic he himself commented, "A Romantic has no coordinates. In time, he is yesterday or tomorrow, never today. In space, he is over there or over yonder, never here." He also demonstrated an extended approach in his Neo-Classical period. Among his early piano works, "Kolme symmetrist preludia (Three Symmetrical Preludes, 1949) was Constructivist; "Pelimannit" (Fiddlers, 1952) was folklorish; and "Ikonit" (Icons, 1955) stemmed from Orthodox mysticism." Rautavaara has marked the field in various musical ensembles as orchestral music, works for string orchestra, solo instrumental works, chamber music and vocal music. He writes extremely melodious tunes with depth and without being artificial which is surly a great achievement in present music scenario. Einojuhani Rautavaara's works are clear influences of the most complex human emotions. The main characters are always tangled within their hopes and fears, memories and hallucinations etc. The characters are the inspirations of the actual people from history but the operas are not the mere depiction of real historical events. He has well experimented with his characters for example the title characters in "'Thomas', "Vincent" and "Aleksis Kivi", the title characters are exceptional (one might almost say deviant) individuals; in "Auringon talo", the main characters are misfits on the fringe of society..." "..misfits on the fringe of society." Fimic.fi. Einojuhani Rautavaara: A composer of Many Personas. In his works it has been seen that the layers of time form Czars to contemporary, from Romantic to Neo-Classical keep intermingling without any specific relevance but the memory plays vital role in Proustian manner. His first award winning work "A Requiem in Our Time" had clear influences of Nordic classicism of Sibelius and Nielsen as well as that of Bartok, Shostakovich and folk music. In his early career he experimented with serial technique but those didn't come out to be real series. He tried to work upon it in his Symphony No. 3 but it seemed more like Anton Bruckner than the traditional serialists as Pierre Boulez. His later works reflect mystical element having referencing to angels - a menacing figure than being cherubic for him. "A characteristic 'Rautavaara sound' might be a rhapsodic string theme of austere beauty, with whirling flute lines, gently dissonant bells, and perhaps the suggestion of a pastoral horn." ......... suggestion of a pastoral horn." Classicalcat.net. Classical Cat- The Free Classical Catalogue. Rautavaara has been greatly fascinated by metaphysical subjects. It is not any doctrine which held his belief in this nut the words of a German

There is a problem with categorising the secret (and half secret) Essay

There is a problem with categorising the secret (and half secret) trust and ascertaining its jurisprudential basis.Critically analyse the jurisprudential basi - Essay Example a right to be repaid by a borrower) or proprietary (e.g. a fee simple or lease of land) are held by one person on behalf of another (Penner and Swadling, 2007). The person creating the trust is called the settler, the person holding the rights is the trustee, and the person for whom those rights are held is the beneficiary. Moreover, the conception of trust is an amalgam of several ideas which relate equity, contract, obligation and law of property. The trust has several advantages over the will especially in passing the property rights to the genuine beneficiaries. This holds more relevant when secrecy has to be maintained for some reasons which is not possible in case of will. Of course, the creation of trust may result in some problems legally especially while categorizing the type of trust i.e. full secret trust or half secret trust. This necessitates the critical analysis of theoretical bases of formation of secret trusts, advantages of trusts over wills, differences between hal f secret and full secret trusts and some practically useful case studies. Preventing the fraud has been the main theoretical basis for trust formation (Hodge, 1980). At the same time, the wider and narrower views of fraud making during transfer of properties has to be kept in mind while formation of any trust. Some times, the trustee may try to cheat the settler by deviating from the norms actually mentioned in the trust (Bannister v Bannister, 1948). The main advantages of trusts over wills would also form the theoretical basis for formation of any trust. Some theories mention that the formation of trust and transfer of money or other assets to the beneficiaries would certainly aid in saving income tax and any other hidden taxes. Secondly, it offers the settler to maintain privacy and more importantly secrecy. This is quite remarkable in maintaining the safety of the beneficiaries. It is also conceptualized that the possibility of any intentional fraud can be

Public Schools vs Private Schools Essay Example | Topics and Well Written Essays - 750 words

Public Schools vs Private Schools - Essay Example This has led to the question as to why there are disparities between private schools and public schools. This debate is not limited to academic performance but also includes such factors as school funding, classroom quality, libraries, variety of programs offered, security, among several other factors. It is for some of the above reasons that parents usually find themselves in a dilemma when it comes to choosing schools. Parents now have more than enough schools to choose from than before. The government has however written off the performance debate. The United States Department of Education has come up with a report that shows that there is no big difference between the performance in private and public schools as it is believed. Comparisons There are various research and literature that have been written to draw these comparisons. McEwan (103) notes that apart from the very few exceptions, there is no sufficient evidence to make conclusions that are strong and enough to draw concl usions on these comparisons and review of disparities. He blames this on the fact that the nature of schools, the samples that are available and the students, including their selection and sizes, the families, schools and their communities, present so many variables that have not been measured. There are about 46 million students who get enrolled in the public schools in the nation through the various grades up to seniors in high school. About a sixth of the same are enrolled in the private schools Another difference between these two categories is significantly noticeable in the classroom. Despite this, public schools get the financing for their programs from the local, state or federal governments and sometimes from all of them. The admission rules are defined and they therefore have no choice in admitting students. Private schools on the other hand are governed by an elected board of trustees. Additionally, most of them are funded primarily through tuition, contribution from dono rs or endowments. It is for this reason that private schools seem to have enough finances to finance their programs and achieve higher and better standards as compared to public schools. The quality that is witnessed in the classroom is not only limited to the teaching but the environment that is presented. One other major factor is that of classroom discipline. In private schools, the rules are clearly stipulated and laid down when the student opts to attend such a school. The consequences of infraction against the code of discipline are dire. Public schools on the other hand present a different scenario. The constitutional rights in public schools are highly held, and the duration of time under which infractions are dealt with is long, cumbersome and usually complicated. It is no wonder that the quality of classrooms and teaching in private schools is usually high relative to that of public schools. The significance of classroom discipline is noted on the fact that proper discipli ne has a correlation to the atmosphere of learning and when a teacher has control in their classroom, he or she will have a higher power to give quality instructions. There are also very interesting differences between private and public with regard to school libraries. With regard to

Research Methodologies in Communication Paper Example | Topics and Well Written Essays - 1500 words

Methodologies in Communication - Research Paper Example In the field of communication, quantitative research seeks to establish communication as a behavioral science. The researchers using this method use the scientific models to show the effect of different aspects of communication. Some of the research areas include areas such as, the effect of medical marijuana advertisements on the American population, and the effect of violence games on children. The qualitative research methods produce reliable and quantifiable data that can be generalized to represent a greater population. The weakness that this method has is that it removes the research from the human behavior perspective (Weinreich1996). This makes the information to lose touch with reality by ignoring the factors that were not included in the research. Qualitative research methods are important in exploring a singular occurrence of importance. The methods used include interpretation of data and observation through personal interviews and ethnography. These research methods seek to explain a research question or problem from the perspective of the population that the research is conducted (Mack, Song et al. 2011). When it comes to matters dealing with opinions, behavior, values as well as social contexts of a community, qualitative research methods are effective to do the research. Using this method is advantageous in that it describes complex situations of how people deal with, or perceive a particular research issue. In examining the occurrence, they make reference to the full context of the phenomenon.

Public Schools vs Private Schools Essay Example | Topics and Well Written Essays - 750 words

Public Schools vs Private Schools - Essay Example This has led to the question as to why there are disparities between private schools and public schools. This debate is not limited to academic performance but also includes such factors as school funding, classroom quality, libraries, variety of programs offered, security, among several other factors. It is for some of the above reasons that parents usually find themselves in a dilemma when it comes to choosing schools. Parents now have more than enough schools to choose from than before. The government has however written off the performance debate. The United States Department of Education has come up with a report that shows that there is no big difference between the performance in private and public schools as it is believed. Comparisons There are various research and literature that have been written to draw these comparisons. McEwan (103) notes that apart from the very few exceptions, there is no sufficient evidence to make conclusions that are strong and enough to draw concl usions on these comparisons and review of disparities. He blames this on the fact that the nature of schools, the samples that are available and the students, including their selection and sizes, the families, schools and their communities, present so many variables that have not been measured. There are about 46 million students who get enrolled in the public schools in the nation through the various grades up to seniors in high school. About a sixth of the same are enrolled in the private schools Another difference between these two categories is significantly noticeable in the classroom. Despite this, public schools get the financing for their programs from the local, state or federal governments and sometimes from all of them. The admission rules are defined and they therefore have no choice in admitting students. Private schools on the other hand are governed by an elected board of trustees. Additionally, most of them are funded primarily through tuition, contribution from dono rs or endowments. It is for this reason that private schools seem to have enough finances to finance their programs and achieve higher and better standards as compared to public schools. The quality that is witnessed in the classroom is not only limited to the teaching but the environment that is presented. One other major factor is that of classroom discipline. In private schools, the rules are clearly stipulated and laid down when the student opts to attend such a school. The consequences of infraction against the code of discipline are dire. Public schools on the other hand present a different scenario. The constitutional rights in public schools are highly held, and the duration of time under which infractions are dealt with is long, cumbersome and usually complicated. It is no wonder that the quality of classrooms and teaching in private schools is usually high relative to that of public schools. The significance of classroom discipline is noted on the fact that proper discipli ne has a correlation to the atmosphere of learning and when a teacher has control in their classroom, he or she will have a higher power to give quality instructions. There are also very interesting differences between private and public with regard to school libraries. With regard to

The Reading Process Essay Example for Free

The Reading Process Essay When a child is speaking many words and using them as an integral part of his personality, he is ready to read them. In teaching reading to young children, word selection is often the first place where we go wrong. We pull words from thin air and try to put them into the child. Often we make matters worse by putting these strange words into printed context outside the realm of the childs experience and expecting him to readand he cannot. Children can learn to read any word they speak. One of the greatest hoaxes in all of educational pedagogy is that which says that reading vocabulary must be developed in a predeter ¬mined logical sequence. This simply is not the case. Linguists tell us that when a child comes to school he has all the language gear he needs in order to learn reading and all the other skills of lan ¬guage. The trouble is that we do not use his gear. We manufacture artificial systems of language development and methods of teaching reading, and we impose them on children. It is almost as though the child has to learn two languages in order to be able to read-one for communication and one to get through his reading books. More study has been done in the area of reading than in any other area of the elementary school curriculum. This is justifiable because reading is an important skill needed for learning. But it is not the most important method of communication. It is important only to the degree that it communicates. Much confusion exists about this research. It is the sec ¬ond place where we go wrong. We have built up a vast store ¬house of knowledge about reading, but all the needed knowledge is not yet known. And, because there are great gaps in that knowledge, we have turned to the next best source-the opinion of the experts in the reading field. Many experts have advocated their systems of teaching reading, basing them on known truths but filling in the gaps with their own ideas. When gaps in knowledge are filled in with opinions, we often confuse the two. As a result, schools have often adopted a reading system so wholeheartedly that teachers are not permitted to skip one page of a basal reading book or omit one single exercise in the reading manual that accompanies the text. Many teachers have simply become intermediaries, transmitting the ideas of the authors of a basal series to the children and not daring to use their own ideas to teach reading as a communication skill. This course of action takes all the sense out of language skill development and reduces the role of the teacher to that of a pawn. Undoubtedly, no imagination can break through such rigid orthodoxy. Teachers are teaching experts. Their training has made them this. Reading experts can help with a multitude of ideas, but they cannot possibly know the problems of any one teacher with any one group of children. Basal readers and teachers manuals work only if they are tailored to the group of children using them; they can be invaluable when used this way but are almost useless when they are not. Teachers should endeavor to do activities, which relate to the experiential background of the children they are teaching. In fact, doing activities that are foreign to the child’s background is like teaching another language in order to get them to read. Every reading programme needs to take first into account the particular group of children and each child within that group. If this is not the case then the approach is pseudoscientific. Only a teacher can know and understand the needs of the children he or she teaches. If any significant progress is to be made in any reading programme, then the teacher indeed must know his or her children. Reading is most effectively taught when the teacher becomes the source of the plan of the teaching and when he or she is able to make use of the experts books, resources, learning aids, procedures, and ideas to help her devise her own plan for her own particular group of children. Since teaching is a creative role, the teaching of reading must be a creative process. Linguistic research over the past forty years has given us greater insights as to how reading should be taught. Reading is the active process of constructing meaning from words that have been coded in print. Printed and spoken words are meaningful to the young child only to the extent where his field of experience overlaps that of the author of the printed text. The reader learns from a book only if he is able to comprehend the printed symbols and rearrange them into vivid experiences in his mind. A child’s ability to think, to rationalize, and to conceptualize makes it possible for him or her to accept new ideas from a printed page without actually experienc ¬ing the new idea. He or she must however, possess the knowledge of each symbol that helps make up the new idea. Ideally, the teacher would show a picture of an object and, through discus ¬sion, build the understandings necessary to give children a correct visual image of the object. Because of the unusual shape of some words (e. g. kangaroo) chil ¬dren memorized them quickly, but nothing is usually learned until the words take on meaning. The teacher should give the words meaning by using the childrens experiences. Experience combined with the power of imagery will make it possible for children to acquire new understandings, concepts, and learn ¬ings from their reading of each new word. Reading is not word calling; it is getting the meaning of the printed word from the page. The teaching of reading means assisting children to obtain those skills needed to get the meaning of the word from the printed page. However, the gaining of all the skills is of little or no worth without the experience with the words to make them meaningful. This is a basic component to all reading. It should now be clear why young children, before they can really learn to read, must have a wide range of expe ¬riences to which they have attached a multitude of oral symbols. It should be clearly understood too, why the primary program in reading must be loaded with experiences to which children and teachers apply symbolic expression. This will permit the children to be constantly building up new words in their oral vocabulary so that they will be able to read them. The children’s ability to read is a skill or tool that makes it possible for an author to communicate with them. Children read because they are curious about what is on the page. The reading process itself is not sacred. It is what the reading communicates to the child that is crucial. Reading is not the only important means of communication nor is it the best. To assure the successful development of a good primary literacy program, children must have a large background of experiences, the ability to listen well, and a good oral vocabulary that labels their experiences meaningfully. With this background, almost every child can be taught to read, provided, of course, he also has the required intelligence and has no serious physical, so ¬cial, or emotional problem. Teaching reading as a subject rather than a means for communication can be boring and tedious for children. No one reads reading. The child reads something, be they letters, books, poems, stories, newspapers — and he reads with intent. Each reading experience with chil ¬dren should have meaningful content, obvious purpose, and pleas ¬ant associations. The wide socioeconomic and experiential backgrounds of children, combined with their physical development and intellectual ability, will determine the points at which children are able to begin the formal reading process effectively. The teacher is responsible for the continued development of the child as a whole, and to deprive him of a rich variety of experiences so that he may spend time reading from books is the quickest way to insure reading difficulty among children, in both ability and attitude. When a first-grade teacher sees the teaching of reading as her most important objective and allocates a major part of the childs day to reading, she is capitalizing on the exceptional experiences the home and the kindergarten have provided for the child. For, after all, these give meaning to his reading stories, which, at the first grade level, are based on his first-hand home and school ex ¬periences. She may flatter herself on the excellent reading ability of her children and be smug in her knowledge that she can teach any child to read! What she fails to realize is that unless she continues to provide suitable additional experiences in social studies, community contacts, literature, music, and so forth, she is depriving succeeding teachers of their privilege of doing a good job in teaching reading. This explains why, too often, children start out as good readers but experience reading difficulty by the time they reach third grade. They lose meaning in their reading because planned background experience stops when formal read ¬ing begins. Their real first interest in reading lies in their joy at dis ¬covering they can read. To exploit this joy, and to use it for need ¬less repetition, means to soon destroy the only motivation children have.

Product Feature For Whittakers Products

Product Feature For Whittakers Products Whittakers the major chocolate manufacturer and the only fully owned New Zealand Company. It is the second biggest chocolate brand in New Zealand. It has dark peanuts slab, processing of beans includes human involvement. There is no solid milk in this chocolate. Whittaker forwards its quality using pure cocoa butter and cocoa milk. Product feature for Whittakers products:- Dark chocolate has always been best seller for company by setting a trend or a saga of taste. Its high quality cocoa beans and it is family sized blocks of chocolate having 72% dark Ghana chocolate. It is popular in KIWI people of New Zealand because Whittaker is KIWI owned company and has been one of the good competitors. Its vegan preparation add features in this chocolates Product Support for Whittakers products:- The product support for the Whittaker chocolates are, contact centre details, other elements like phone number, email communication and customer support details. Also, retailers always have taken Whittakers as the most appreciable manufacturer of market for its quality and long term appreciation of customers. Internet is also play a crucial for product support because it is ultra-modern and technology. It has the pages on Facebook, LinkedIn, @twitter, web pages and other blogs. Product differentiation for Whittakers products:- If compared with other big market players like Nestle, Ferro and Cadbury the range of products at Whittakers is unmatchable. If we talk about differentiation, as we know there are 33% cocoa in this chocolate and only 21% cocoa in Cadbury chocolate. All the cocoa for Whittaker comes from Ghana and Madagascar. All are gluten free as comparison to other companies. 4 recommendations to make improvement in marketing mix:- 1):- The cost factor should be sized on the bases of customer purchasing capacity in addition to quality of product. It seems rich chocolate for riches. 2):-Company should take steps to raise their market in Asian countries for their certain development towards international marketing. 3):-Quality no doubt is the prime factor for any product of a company to survive long in the market however availability of the sale is rather more important. For an example if a person sitting in foreign country wishes to taste the product of Whittakers needs to shell out extra cents to purchase it via internet. 4):-Local existence in different markets is very important for company as the positivity of its being a Kiwi company is turning towards negativity as a large mass of consumers is still unaware of this brand name. Answer to Question No. 2: Below is the detailed study of 4 different pricing strategies at Whittakers namely: Value Based Pricing Competition based Pricing Differential Pricing Bundle Pricing Value-Based Pricing:-The strategies to put price first as a primary factor and not the exclusive is Value-based pricing. Whittakers set its pricing lesser as a tag of profitability and more as a cost to quality. The price for Whittakers seems higher if compared with any foreign brand. The Creamy Milk product of Whittakers has a direct competitor in global market i.e. Dairy Milk form Cadbury. KIWI mostly people prefer to go for Whittaker for its purity and vegan .So it goes with Whittakers also, they set the price as not to earn the profit only but to keep the clientele attached with brand furthermore. Competition-based Pricing: Whittaker follow the steps to stay longer in the market via setting the price of goods in accordance with the price of similar products (already existing or newly launched).As we know very well, Whittaker chocolates are liked by KIWI people not only of its pricing but also their quality in chocolates. According to marketing manager of Whittaker, cocoa butter is more expensive but still they are selling chocolates on normal price which is beneficial for company output as comparison to other company cocoa like Cadbury. Differential Pricing: On the basis of differential pricing, Whittaker chocolates can promote and sell their products through coupons, mega sales, price rebates and distribution outlet. Also its depending on demographics or customer distinctions like age, lifestyles, status, and income. Moreover, on the basis of competitors and market research and pricing of others companies is beneficial. Bundle Pricing: Company can sell their product by increasing the volume of products in bucket and sale their product on normal prices. Everyone like the bundle products near to festivals like Christmas and for gift to anyone. They can down their prices near to festivals for customer attractions and for some profit. it differentiate the competition by providing a surplus to the range of customers through offering the bundle of products in a package. 4 other basis of pricing to improve the mix of marketing:- Whittakers should expand their business on global strategies maintain their price and strategies to compete other chocolates company like NESTLE, Hershey and Cadbury etc. Offering the cost effectiveness delivery to customers with good quality is required to improvement. In bundle pricing, the company should start with services like appreciation to customers or provide token and coupons that will boost the sales. Company can include the references of all social contributions to the society because customers will earn the references and raise the emotional factor in the heart of purchaser. Answer to Question No. 3: Advertisement: on the basis of advertisement effectiveness, Whittakers scored on the prospect of advertising can be scored 10/ 10. They motivates the customers by advertisement on Social sites like Facebook, linked, @twitter helping a lot to promote the products of Whittaker chocolates. Even the other ways like television, print media and radio are also been adopted by this company to grab more attentions. Public Relation: the word of mouth is also known as variant of marketing. Same as doing by Whittaker Company. They give first preference to public relations because majority of companies taken activity into action for its customers.it is called jargoned word of mouth, technical or tailored to a product. It becomes very important to entertain that Whittaker is doing well in. Consumer Promotions: Customers loyalty is preferred by company in consumer promotion in which consumers having long term relations with company. The other way to promote are sampling, contests, money Refunds, packaging, loyalty schemes and exhibitions to attract the customers attentions. 4 promotional tools for attracting customers to purchase Whittakers products instead of other brands: As a thumb rule of business promotion i.e. the advertisement like television promos at a grand level to explore the potential company should increase the diameters from country basis to global basis and should go for the television promos at a grand level to explore the potential market or customers across the world. Whittakers should design promotional campaigns in other countries according to their regional language at the world level. We can promote the product on you tube videos and on created pages of Facebook, twitter so that everyone who liked the paged on Facebook or on twitter can see the new flavour or existing product of chocolate. As Whittakers have justified that its a brand of the KIWI and for the KIWI; should similarly impact the people by interacting their eating, living, purchasing and spending habits with the companys product range. It will convey a message that this brand has a product to treat every sector of people Answer to Question No. 4: Exclusive: Hereby the company has taken much of the exclusiveness of distribution in its own hands. The example for this can be drawn through the website of Whittakers. A wide ranged catalogue covering the entire range of existing products, their descriptions is mentioned along with pictorial representation of product packaging. Selective: Whittakers is a company that explores more of strategy of selective distribution as the products and distributions of the company are for limited area or people. Though it is opposite to an open distribution system but a depicting one for the business nature of the company. This strategy has its own charm as because the area of competition decreases the margin of profit earning increases. Henceforth if a global market player like Cadbury or Nestle which has an open distributions system will not be successful to earn the clientele in business territories of Whittakers as because the impact of Whittakers on KIWIs is century long. A foreign brand cannot afford such a high cost of production by paying international taxes. In case if they try launching a product or product line by compromising slightly with the quality even, the newly customer will built rather more strong interest in their previous brand of chocolate. Intensive: Whitaker though has not it available for entire world through all different means of distribution however it is intensive approach of distribution for the areas where it is popular. Other methods for distributions: Direct Method: the company should start the company should seek for franchisees or their own branch outlets at continental level. Indirect method: by adopting this method the company can reach put to the areas where it already is not having trade currently without losing the authority of decision making. Channel distribution: by adopting this method the company can open its outlets by sharing the business compulsion with local potential natives of foreign lands. Answer to Question No. 5: Product: product quality plays a crucial role in selling of product. If there is good quality .then, everyone likes to buy the product. For example Audi car, people like to buy the Audi because of its high performance and also good looking. Price: Price should be according to the market and the service/product. For BIC the manufacturers of lighters, razors and pens should provide the services of the product at the affordable price to attract more customers. Place: Placement is also play an equal role for company. For example Amway Company sells their product through independent business owners of worldwide. In the India, mostly like to sell their second hand through car agents or dealers. Promotion: companies doing advertisement on radio, television, on social sites like Facebook, yahoo and Other ways like sampling, packaging, branding and coupons for the promotion of product. If we talk about Whittakers chocolate all these things are important. For products, they are using 33% cocoa butter as comparison to Cadbury and affordable price, good placement and promotion. REFRENCES:- New Zealand (2012). New Zealand profile in 2012, retrieved in www.wikipedia.com www.whittaker.co.nz www.wikipedia.com www.answer.com